On Amazon, where customers can buy almost anything under the sun with a few clicks, brands need a way to stand out. Enter A+ Content – your secret weapon for selling more product online.
If your brand has already begun selling via Amazon Seller Central, you’ve probably heard about A+ Content before. But perhaps you haven’t considered what it can actually do for your business.
To sum it up in one sentence: Amazon A+ Content offers you a proven way to boost traffic and sales.
Who doesn’t want that?
As an Amazon seller, you shouldn’t overlook A+ Content. Because even if you can’t write like Hemingway or paint like Picasso, you can create captivating Amazon content that drives purchases.
In this article, we’ll cover all you need to know about A+ Content, as well as:
- Amazon Premium A+ Content
- A+ Content best practices
- Amazon A+ Content guidelines
- Amazon A+ Content templates
- Good Amazon A+ Content examples
- How to create A+ Content
Without further ado, let’s get started!
What Is Amazon A+ Content?
Amazon A+ Content is enhanced product detail for your Amazon product pages that can take many forms, including high-quality images, comparison charts, video content, FAQs and more.
In our social media-driven world, consumers have come to expect personalized service, top-notch content, and a seamless experience – including when shopping. To meet evolving consumer needs, Amazon has designed A+ Content to help shoppers make more informed decisions. As Jeff Bezos has said, “we’re customer-obsessed;” to win on Amazon, you have to be customer-obsessed, too.
Look at A+ content as your chance to let your brand and products shine. The content should serve as an extension of your website and social media, and you should aim to delight and connect with your customers. Use the space to convey your product’s unique value proposition and give customers a more memorable shopping experience.
The Bug Bite Balm Example
Have a look at the following product page for a bug bite balm. Rich visuals, combined with informative, concise copy, put the benefits of the product on full display.
An example of Amazon A+ content from Nature's Willow
Now, compare the Nature’s Willow page with that of a competing product that doesn’t have A+ Content.
