What We Do

We Help You Win Every Step of the Way

Most companies fail to reach their full potential on the major e-commerce platforms, leaving money on the table.


At Amify, we work with brands to maximize their presence, sales and profitability on Amazon, Walmart and beyond.

Our Suite of Amazon Business Services

Content

Increase conversions through high-performing copy, product images, A+ content and brand stores.

Advertising

Grow your brand with custom campaigns that deliver a profitable return on ad spend (RoAS).

Platform Operations

Win the buy box and achieve higher revenue and margins with smart brand protection and pricing strategies.

Supply Chain

Forecast with precision to consistently stay in stock and boost inventory scores while reducing excess inventory.

We partner with brands at every stage:

Take growth to the next level for existing Vendor Central (1P) or Seller Central (3P) brands
Seamlessly transition from Vendor Central (1P) or a reseller model to Seller Central (3P)
Launch on Amazon with the ultimate go-to-market strategy

Your Partnership with Amify

From initial setup to long-term planning, strategizing and execution, we provide your team with the resources and expertise needed to excel on the world’s largest marketplaces.

Month 1: Kick-off to Launch

1

Setup

Obtain setup documentation & trademark information

‍Secure Amazon new account representative

Amazon Seller Central (ASC) & Brand Registry setup

Category approval

Listing creation

2

Supply Chain

Confirm initial assessment

Build shipping plan & coordinate with third-party logistics

Arrange product shipment & transit

Check inventory at Fulfillment by Amazon (FBA)

Create strategy to improve inventory score (IPI), maintain in-stock rates & avoid excess inventory

3

Creative & Advertising

Collect content and advertising assets

Create advertising strategy & detailed forecast development

Create first listing set

Review advertising strategy

Review first listing set

Launch advertising strategy

Approve & launch first wave of creative

4

Customer Service

Review customer materials

Analyze brand & product standing

Find & recommend ways to improve

Draft customer service manual

Approve customer service manual

Address customer concerns through listing copy & design

5

Platform Operations

Seller Central account setup

Listing setup & monitoring

Research unauthorized sellers & MAP violations

Begin MAP monitoring & enforcement

Work to remove unauthorized sellers

Month 2-6: Continuous Monitoring, Optimization & Content Creation

1

Content

Prioritize listings based on market opportunity

★ Define → Develop → Deliver  →Deploy  → Document
Create listings & A+ content on a rolling cadence

★ Get content live & converting faster than a sequential/waterfall process
Monitor and correct/update listings as needed

★ Continuously analyze listings to identify areas to improve traffic, conversions & sales

Perform keyword optimization, A/B testing, reviews management & test new Amazon features

Gain insights into what content strategies work best for your brand

2

Advertising

Execute a custom strategy to grow your brand using our in-house solutions

★ Defend → Capture → Conquest
Manage & monitor advertising campaigns on- and off-Amazon

★ Continuously optimize ad strategy, keyword targeting & marketing assets
Provide a weekly scorecard that shows key performance metrics, like RoAS

★ Uncover insights from the data to improve campaigns & optimize ROI
Create and implement custom advertising strategies during holiday seasons

★ Gain an edge at the best time with targeted ads, fresh content, deals & more

3

Supply Chain

Analyze sales data & trends to maintain in-stock rates and avoid excess and aged inventory

★ Utilize our advanced inventory management solution to never miss out on a sale and avoid late fees

4

Platform Operations

Continually remove unauthorized sellers & MAP violations

★ Leverage our solutions to capture all your brand’s sales on Amazon
Monitor account health to ensure consistent good standing

★ Fix listings as needed

Case Studies

Success Stories

MobyFox

From $0 to $30K per Day within 90 Days

In their first full quarter, we helped MobyFox:

- Rank organically on 100+ priority search terms
- Achieve ROAS of over 10 – more than 3x the Amazon average
- Sell through $580K of product during the 5-week holiday season

Nature’s Willow

60% Conversion Rate on a New Product – 2x the Category Average

Test Content

Under the Weather (UTW)

48% Conversion Rate Increase, Despite Covid-19

Test Content