The Leading Amazon-as-a-Service Provider
We realize Amazon, Walmart and other marketplaces can be difficult to navigate. That’s why we’re here.
We know Amazon and e-commerce. In fact, we’ve built a full-service strategy and suite of in-house solutions to enable brands like yours to succeed on Amazon and beyond.
When you partner with us, we don’t function like a typical external Amazon agency. We become part of your team, aligning your goals with ours. We work with you to develop the right approach to win on Amazon.
As you run your company, you can lean on our expertise and execution. With us, you can rest assured that your business will reach its full potential on the world’s largest e-commerce marketplaces.
Meet Our Leadership Team
Our executive team has decades of experience in e-commerce strategy, direct-to-consumer marketing, analytics and operations. Unlike most agencies, we are led by executives who have run brands and managed P&Ls.
When you partner with us, we bring all that expertise to develop your Amazon growth strategy.
Ethan McAfee
Andy Cipra
Sean lee
Samantha Byrd
Gene Sohn
Chris Mehrabi
Doug Orlove
The Amify Story
Amify is born! Our Founder, Ethan McAfee, begins selling pickleball paddles out of his townhouse in Northern Virginia. Amify’s original name was Pickleball Direct.
The townhouse community kicks Ethan’s business out of the complex. We rented our first office space in Alexandria, Virginia. We begin selling a variety of sporting goods, from running shoes to hockey sticks.
Amify’s reseller business grows tremendously, becoming one of the top 1% of sellers on Amazon. We decide to take our extensive knowledge of selling on Amazon to become a complete strategy, management, and operational partner for brands.
Amify raises $5.8 million in Series A funding — led by Mercury Fund, with investments from CincyTech, SaaS Venture Capital, Dundee Venture Capital and Capital One co-founder Nigel Morris
Amify grows to a team of nearly 100 Amazon experts and we prove our expertise in every category — advertising, content, platform operations & supply chain. We partner with numerous world-leading brands across everything category, from beauty to clothing to gaming.
Amify is now the leading Amazon-as-a-Service provider, with more than $200 million annual GMV under management.
Accomplishments & Milestones
We’re right in Amazon's backyard!
Our Arlington Headquarters is near Amazon HQ2.
Our Cincinnati Headquarters is near the Cincinnati/Northern Kentucky Amazon Air Hub.
