
Leadership Team
Meet Our Leadership Team
Our executive team has decades of experience in e-commerce strategy, direct-to-consumer marketing, analytics and operations. Unlike most agencies, we are led by executives who have run brands and managed P&Ls.
When you partner with us, we bring all that expertise to develop your Amazon growth strategy.

Ethan McAfee
Founder & CEO

Andy Cipra
President

Sean lee
Chief Marketing Officer

Samantha Byrd
Chief People Officer

Gene Sohn
Chief Technology Officer

Chris Mehrabi
Chief Product Officer

Doug Orlove
VP Operations