Leadership Team
Meet Our Leadership Team
Our executive team has decades of experience in e-commerce strategy, direct-to-consumer marketing, analytics and operations. Unlike most agencies, we are led by executives who have run brands and managed P&Ls.
When you partner with us, we bring all that expertise to develop your Amazon growth strategy.
Ethan McAfee
Founder & CEO
Andy Cipra
President
Sean lee
Chief Marketing Officer
Samantha Byrd
Chief People Officer
Gene Sohn
Chief Technology Officer
Chris Mehrabi
Chief Product Officer
Doug Orlove
VP Operations