Leadership Team

Meet Our Leadership Team

Our executive team has decades of experience in e-commerce strategy, direct-to-consumer marketing, analytics and operations. Unlike most agencies, we are led by executives who have run brands and managed P&Ls.

When you partner with us, we bring all that expertise to develop your Amazon growth strategy.

Ethan McAfee

Founder & CEO

Andy Cipra

President

Sean lee

Chief Marketing Officer

Samantha Byrd

Chief People Officer

Gene Sohn

Chief Technology Officer

Chris Mehrabi

Chief Product Officer

Doug Orlove

VP Operations